The 5 Steps of Creating a Team Duplication System to Rapidly Grow Your Network Marketing Business
What’s a duplication system and how do you create one?
That’s a question we get asked often, and it’s the KEY for network marketing leaders who want to scale their businesses to six- and seven-figures…while working less and enjoying a lifestyle of true freedom.
Duplication, as you know, is the holy grail of network marketing, yet is also the single biggest challenge even the most veteran network marketers face.
After all, just because you’ve mastered prospecting and recruiting, doesn’t mean those skill sets are easily implemented by your team.
Luckily it’s possible to rapidly develop leaders and quickly grow your business…
…if you have the right system.
As you can imagine, there are many variables between the products and services you’re distributing, the compensation plan, the team culture, etc., and so we’ll take all those into account when going through the process of designing your system.
Now, let’s look at those specific five steps, starting with…
Now, this might sound really generic, but please bear with us, as this is really important.
Allow us to explain…
If every single month you are seeking new strategies to implement into your business, and you’re teaching them to your team, what’s going to happen?
Think about it…
If you’re creating NEW training every 30 days (and maybe even contradicting what you’ve taught previously) then all you’re doing is confusing your team, and it becomes extremely difficult to create a system around what you’re doing.
So if you’re serious about creating a six- or seven-figure business, you need to choose a path.
Now, what does that mean?
Choosing ONE path impacts everything we do in our business.
You must choose specifically what you’re going to be doing, and what you’re going to be asking your team to do.
Now, you may already be plugging into a system provided by your upline.
And if that’s a successful system, keep doing that by all means, we’re not trying to recreate the wheel.
But if you’re finding yourself in a situation where you don’t have much support or training you can plug into, but you’re starting to create a significant team, then it is time to choose a path.
You must form an opinion whether you believe live meetings and trainings are working or not, or whether you’re going to be asking people to recruit on Facebook or Instagram, etc.
You have to make a choice.
You need to choose a path because if you don’t understand what you stand for, and what you’re going to be teaching, then you’re not going to point a very straight line and your team is going to be confused, and with confusion comes a lack of action.
Confusion = lack of action
That’s one of the main challenges we see happening in teams that come to us to help them build a duplication system.
There’s confusion and lack of action.
People are not actually taking the actions they know they need to take.
So first you have to choose a path.
We’re going to speak about specifically what you have to decide in a second, but first I want you to understand…
This is the most scalable decision that you can ever make in your network marketing business.
If you’re wondering why you’re always coming to a plateau and you’ve not reached a result you know you deserve in your business, one of the primary reasons may be that you haven’t chosen a path.
You will face challenges.
There will be people who don’t like your choices, and people who don’t follow your directions.
There’s all sorts of challenges when you choose a path.
But not choosing it at all creates lots of confusion, so you must choose a path.
And once you have chosen a path, you need to define the steps.
This is actually a natural progression.
This is all about defining specifically how you’re going to be doing your business, and how you’re going to ask your team to duplicate after you.
Okay, so what does the definition of the steps mean?
Well, in every duplication process there are actually five steps of duplication, if we define it broadly, such as lead generation, inviting people to have a look at information, follow-up, and so on.
And so, you must refine and define these steps.
- Lead Generation
- Invitation
- Presentation
- Follow Up
- Getting Started
So these are five specific steps in the process of duplication.
Of course, there’s much more, but these are the main things that you need to define when you’re getting started.
You also have leadership development, but we’ll talk about that later.
Okay, in these five steps, you must define exactly what you’re going to be doing.
So, for example, in terms of lead generation, are you and your team going to be talking to your warm market, meaning your friends and family, people you’ve had contact with in the past?
Or are you perhaps against that and you don’t want your team to talk to their friends and family?
We teach leaders who come into our programs, especially our inner circle program, exactly what we believe in terms of lead generation.
It’s really important that you define your set of rules.
For instance, if that involves prospecting on Facebook, what does the lead generation prospecting on Facebook look like?
What is the online method you subscribe to, what is the offline method you subscribe to?
You need to have specific rules.
And there needs to be just a few very simple strategies you teach over, and over, and over, which are the most important for lead generation.
You’re not teaching fifteen different strategies and adding on a new one every single month!
If you’re doing that, you’re confusing your team and there will be a lack of action.
There may be action for a month or two, but then everyone gets confused and quits their business.
The next thing is, how are you going to invite people?
What is the script, what are the tools involved, what are the presentation scripts, what are the follow-up scripts, and so on?
You need to define what the steps are, and you need to know exactly what you’re going to do in this step.
You need to define the steps and create exact scripts and processes.
This is really part of choosing your path.
Again, we’re still playing around with this idea of scalability.
If you don’t make your business scalable, how can you go up in volume without increasing the amount of time you’re working?
So defining the steps is really important.
Now let’s imagine you’ve already defined these steps.
You know what you stand for, you know what you’re going to be teaching, and what you’re not going to be doing, because there’s not enough time to do everything.
There’s so many ways of doing this business so you have to choose what you’re going to do.
Choose the steps, define the steps, and how you’ll duplicate the steps.
Once you’ve done that, the next thing from here is a natural progression from defining the steps, which is you’re going to transform these steps into tools.
We cannot make this system duplicable if we don’t create tools!
Okay, so here’s what I mean…
In terms of lead generation, perhaps you define two or three in ways that you and your team are going to find new people to talk to.
Now, how do you create relationships, how do you find warm & cold market prospects, and what do you say to them?
Once you’ve done that, you need to create tools.
And what tools can you create?
Well, you can create a script, you can create a process, right?
You can even create a video talking about how to do that.
It’s really important you go through these five steps of duplication, after you’ve defined them and transformed them into great tools that are going to be simple and duplicatable.
What you’re looking for is a minimum viable product
Because you could go around this and create a thousand tools and never get the system down and launched.
You’re creating quick tools that you can get out there fast, which are simple to follow and not complex, and then you can refine them.
And quite often, the refinement of tools actually is their simplification.
Obviously in the invitation step, this is going to be a script.
A video presentation tool is essential.
If I could pick two tools you must have before you launch a system, they would be:
- A video presentation – a seven-to-ten minute video works extremely well
- A five-minute “getting started” video – actual steps you need for a new person to go through in the first HOUR of their business
We haven’t even talked about the “timelines of duplication,” but you have to take that into account as well.
So we’ve chosen the path, we’ve understood that the only scalable path comes from actually choosing one thing and sticking to it, and not adding, and choosing, and swapping, and changing completely.
I’m not talking about every ten years.
Perhaps you replace something and you change something.
But it’s quite interesting…
The most scalable network marketing businesses today are the most BORING ones
And have the simplest steps, and they’re not actually refined with every single new strategy.
New things come along, I get it.
Technology is evolving, the Internet is evolving, social media is giving us opportunities to do so many things.
But choosing a path is about your scalability and making sure there’s ACTION (because there’s no confusion).
Then you need to define the steps, and then you transform those steps into tools for your team.
Quick question here…
When is the right time for creating a system?
Like I said, If there is a system to follow, do not reinvent the wheel if you have an upline support leader with a good system.
But if you find yourself alone, if there is no good training and you have a team that’s building – you better do the steps fast.
These five steps I’m describing won’t take more than, I want to say, five full days of work, if you really immerse yourself.
So why not just block a time in your schedule for the next few weekends when you’re not busy and get it done?
This is going to save you so much time and energy and your team’s going to have a clear path.
Now, this is a little bit of technology, and yes, we do have our own platform.
Once upon a time we pulled the plug and actually hired developers, software engineers, to create our own platform because we couldn’t find one that was suitable for network marketing.
So yes, we have created our own platform.
But you want to use the one that is most suitable to you, in your business.
The important thing about picking and inserting into the platform is that you are going to be able to do three things with this platform…
This is actually the acronym, “AUS.”
This platform needs to:
- Automate the tools.
- Unify the message
- Scale; it must be scalable
Let me give you an example, when we first got our business running, we put up just a simple page with one video.
Everyone’s using the same page and the challenge was that we didn’t know who was sending prospects there and what the prospects names were, neither did the person who was sending the prospect know if the person actually watched the video.
Within the automation there needs to be some information you can gather from your platform.
Simple things that everyone can learn how to use then the unification.
We’re talking about training, we’re talking about recruiting, we’re talking about leadership development coaching, all these different parts of a team duplication system, they need to have a unified message.
So the platform that you’re going to use needs to unify that message right across everything.
This has to do with the chosen path, defining the steps, and then unifying the message right across different processes that you’re going to do.
And the final thing, this platform has to be scalable.
Like I said before, we used to run YouTube videos, but that wasn’t scalable simply because people were using them, but we didn’t actually know if people were watching it or doing anything with it and so on.
So I have this question…
If somebody were to wave a magic wand today and give you 10,000 new members into your team – would you be able to cope with that growth?
Not only that, what would the growth look like?
The month after these people came in, would they be confused not knowing what to do?
Or do you have a platform that allows for the scalability of recruiting duplication and team-building?
This is a really, really important point.
Finally…
This is crucial.
80% of the success of a team duplication system comes from knowing how to drive the momentum correctly.
So you could do all this right and somebody could even insert the perfect tools and choose a path and everything in the perfect system…
But if you don’t know how to drive momentum with the system, if you don’t know how to get your team to actually use it, it will not have much effect.
In fact, this thing, the elusive duplication will not actually happen.
And so the first point of warning…
It actually takes three to six months to see any significant duplication.
You really want significant numbers of people using the system so that you can see the maximum number of people receiving the benefit.
So driving momentum is really the most crucial step.
And how do we drive momentum through the platform that we have created, so that we can get the results of actually helping people to create massive duplication in our team?
Some of the things that you may consider are…
- How are you going to promote the system?
- What are the culture steps that you’re going to create in your business and in your team?
- What are some of the events where you’ll be promoting this?
- How are you going to create leadership development, through this system so that this becomes a part of what everyone is doing?
Driving momentum and action-building your business with the system is going to be the crucial step.
This is like 80% of all success.
So to recap…
There are five specific steps we take leaders through to create a team duplication system…
- Choose a path and therefore make your business scalable
- Define the steps, actually going into the details of what it is that you’re going to be doing
- Transforming those steps into tools
- Picking a platform and inserting the AUS principles of making it automated, unified, and scalable
- Driving momentum
If you’re looking at creating a system for your team, these are the steps that I would follow.
If you want to go at it alone, by all means, go for it!
